Fashion giant hits interior market

24 March 2010

Leading global trend forecaster WGSN has expanded its remit from the fashion industry to focus on the home and interior market. The forecaster's latest release, WGSN-homebuildlife.com (HBL), is a new trend forecasting and product development tool focused on the needs of the global home and interiors industries.

A statement from WGSN confirmed WGSNhomebuildlife.com would help businesses understand the motivations driving the latest sector trends, providing inspirational imagery, colour direction, and downloadable product designs.

Susanna Kempe, CEO of WGSN, and Chief Marketing Officer of Emap said WGSN's approach to fashion forecasting would translate easily into the home and interiors sector.

"We provide the right tools to enable retailers, designers, and manufacturers across all disciplines to develop successful collections season after season, year after year. And now it's time to turn our attention seriously to the home world with visionary intelligence to the global interiors industry."

WGSN's statement confirmed a key element of HBL was the homebuildlife Advisory Forum, a circle of creative experts whose common goal would be to influence the home and interiors industry towards visionary decision-making.

"Out of the Forum's explorations, a roadmap for meeting future consumer needs will emerge. Members of the HBL Advisory Forum include leaders from the worlds of academia and architecture, alongside senior industry professionals."

 

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